7 Types of Logo

Are you aware that most logos are a combination of typography (letters) and images? Did you know each type gives your brand a different feel? So while a lot of people may say differently or break these into even smaller or other specific categories, this is a brand classification on the types of logos.

For your next logo design project, make sure you communicate exactly what you want to your designer or I could help you find out which is appropriate for your business here (hyperlink to booking page).

Monogram logos or letter marks

Type: Typographic

These designs usually consist of letters, most commonly brand initial or abbreviations. They are generally clean, clear and can be simple solutions to communicate your identity, especially with organisations whose names are lengthy, and are well used on many applications of all shapes and sizes.

Wordmarks or Logotype

Type: Typographic

These are types of design which are very similar to monograms. Wordmarks are font-based logo designs containing a business name alone, and no accompanying symbol. Wordmarks also work well when they are modern and minimal.

Pictorial marks or Logo Symbol

Type: Picture/Symbol

Pictorial marks are graphic-based logo design consisting of an icon or symbol of a recognisable item or object alone, without any form of text. This icon will stick with your company’s entire existence. However, this doesn’t not necessarily mean it should be a literal depiction of what a business does, or the services they provide. That is, you sell cars doesn’t mean you should have an image of a car in your logo.

Abstract Logos

Type: Picture/Symbol

Abstract logos are similar to pictorial logos, using a stand-alone icon or graphic as a symbol for an organisation. Unlike a pictorial logo however, it does not comprise of a recognisable object, but instead, there’s an abstract geometric form that represents and is exclusive to the company’s identity.

Mascot Logos

Type: Picture/Symbol

A mascot logo uses a character or spokesperson who represents the face of the brand. Usually an illustrated character, often colourful, sometimes cartoonish, but always really fun. The mascot logo is a great way to create your own “brand character or ambassador”.

Combination Marks

Type: Typography + Picture

This is probably the most commonly used logotype. It is comprised of a combined typographic mark (the wordmark) with a pictorial element (symbol, abstract or mascot). In this instance, the text and symbol work together to reinforce the brand.

Emblem Marks

Type: Typography + Picture

An emblem is a specific type of combination mark where a font is displayed inside a symbol or an icon. It has a traditional appearance about them that can make a striking impact. Think badges, seals and crests.

I hope you enjoyed your reading as much as I enjoyed putting them together.

Till next time,

Keep Building! Keep Branding!