Make Music Lagos 2022
Make Music Lagos is part of the global Alliance Make Music Day to celebrate 'The World Music Day' on June 21 every year featuring every kind of musician — young and old, amateur and professional, of every musical persuasion as they share their music with friends, neighbours, and strangers.
Project Type
Brand Identity, Print
Client
Make Music Nigeria
Year
2022
Overview
Make Music Lagos is the Lagos edition of the global celebration of music, Make Music Day, that takes place every year on June 21 in commemoration of World Music Day in over 1000 cities across the world.
In 2016, Tayo and Deola Akinyemi, founders of Showgear (a leading Nigerian audio-visual company) noticed in the course of their interactions with the National Association of Music Merchants (NAMM) in the US that no Nigerian city was on the list of cities where Make Music Day is celebrated. Not even Africa’s music capital, Lagos. So, they approached the Make Music Alliance Team about the possibility of a Lagos edition. They got the go ahead, and the rest they say is history.
Several editions later, the initiative has grown in leaps and bounds and has contributed to the advancement of the music scene in Nigeria by providing FREE platforms and experiences for fans, artistes, brands and industry organizations.
Creative Direction
To create a fun, vibrant and modern brand identity for "Make Music Lagos", a music festival in Lagos, Nigeria for both young and old music lovers, who are interested in discovering new music and experiencing a fun, inclusive atmosphere.
The rounded logo mark was inspired by an African fabric print with rounded bean-shaped branch off a tree.
Brand Personality
Fun, energetic, inclusive, and playful.
The wordmark for "Make Music Lagos" is designed to be rounded and playful, reflecting the festival's fun and inclusive atmosphere. The letters are custom designed and stylized to be visually appealing and memorable. The wordmark is designed to be used on all promotional materials, including posters, flyers, banners, and website.
Brand Colours
The brand colours for "Make Music Lagos" are lemon, red, blue, and yellow. These colours are chosen for their playful, energetic and fun nature, reflecting the festival's brand personality. The colours are also designed to be easily recognizable and memorable, making them easily associated with the festival.
Typography & Colour
The typography for "Make Music Lagos" is modern and playful, with rounded edges to reflect the rounded nature of the wordmark. The typeface is easy to read, making it easy for festival goers to quickly identify the festival.
Visual Elements
To complement the wordmark, "Make Music Lagos" has a series of visual elements that are used in promotional materials. These include illustrations of musical instruments, microphones, and notes, reflecting the festival's focus on music. These elements are designed to be fun and playful, and can be used in various combinations to create a cohesive visual language for the brand.
Application
The brand identity of "Make Music Lagos" is used across a variety of mediums, including posters, flyers, banners, social media, and the festival website. The wordmark and visual elements are used consistently throughout these materials, ensuring a strong and consistent brand presence.
Events
The brand identity for "Make Music Lagos" is designed to reflect the festival's fun and energetic personality, appealing to young music lovers. The rounded wordmark combined with the playful colours, modern typography, and fun visual elements creates a memorable and cohesive brand presence for the festival, ensuring it stands out in the crowded music festival market.
Results
The brand identity for "Make Music Lagos" is designed to reflect the festival's fun and energetic personality, appealing to young music lovers. The rounded wordmark combined with the playful colours, modern typography, and fun visual elements creates a memorable and cohesive brand presence for the festival, ensuring it stands out in the crowded music festival market.
The identity got special recognition from the UK board of World Music Day (Make Music Day UK). Merchandise sales also skyrocketed with about an 80% increase in revenue generated.
