Hi, I'm Bolutife 👋
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Passionate about creating meaningful and memorable brand experiences that connect with audiences and inspire action. As a designer, I believe that every brand has a unique story to tell, and my goal is to bring that story to life through thoughtful and intentional design.
With a focus on strategy and creativity, I approach each project with a deep understanding of the brand's values, audience, and goals. Through collaboration and iteration, I strive to create designs that not only look great but also communicate the brand's message effectively and authentically.
My design process is rooted in research and strategy, and I work closely with my clients to understand their unique challenges and opportunities. From there, I develop creative concepts that align with the brand's vision and values, and I iterate and refine them until we arrive at a design solution that is both effective and visually compelling.
Whether it's revamping an existing brand, developing a new brand identity, or creating packaging and collateral materials, I approach each project with enthusiasm, creativity, and a commitment to excellence. I believe that good design can make a real difference in the world, and I'm excited to help bring your brand to the next level.
Get in touch if you have any questions or would like to discuss a potential project. Let's create something amazing together!
Education
Branding & Brand Management
- Dekker Frazer, USA
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Brand Strategy and Identity
- IE Business School, UK
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Advanced Diploma in Graphic Design
- Shaw Academy
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The Fundamentals of Digital Marketing
- Google Digital Garage
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Diploma in Photography
- Shaw Academy
Technical Skills
Adobe Creative Suite, Figma, Graphic Design,
UI/UX, Brand Identity Design, Logo design,
Digital Photography, Print,
Packaging design,
Web Design, Webflow
Business Skills
Brand Strategy
Creative Direction
Brand Management
Creative Leadership
Training and Mentorship
Soft Skills
Effective Communication,
Active Learning,
Teamwork,
Creative Collaboration,
Emotional Intelligence,
Creative thinking,
Agility & Adaptability
My Process
Both transparency and process are hugely important in building successful partnerships. Here, I have broken down my client and design process so you have clarity on what goes on and when it happens.
01. Breaking down the brief & research
Once the brief and moodboard is shared, I distill the brief down to nine key success metrics for us to use to later asses my work. I’ll then dive into thorough research to fully understand the external challenges of your brand covering your industry, competitor analysis and audience demographics.
04. Idea development 1
I will have selected 5-10 strong ideas to develop and refine. It’s essential for me to work on these ideas on paper before taking it to the computer as I feel much freer with a pencil than with somewhat restrictive pixels and programmes. Here, I intend to eke out any potential issues or ways to improve each of the designs. More often than not, one idea will be shouting at me as the winner.
02. Word mapping
More often than not, there will be words in the brief that stick out from the rest. Word mapping is a fantastic way to take these key words and find related words or ways to express them visually. This process will immediately spark ideas and further build on my understanding of your brand from the brief and research stage.
05. Idea development 2
I scan a couple of the ideas I think have the most promise onto the computer and vectorise them. I’ll then experiment with typography and colour palettes that further contribute to achieving the objectives in the brief. After I’ve finalised the winning design, type and colours, I’ll create industry specific mock ups showing you how this design lives in your world.
03. Initial ideas
Now, it's time to start executing the ideas. This stage is ideally done very quickly; chicken-scratching ideas down as fast as possible with no real precision. Once I feel I’ve exhausted all directions with the keywords as guide, I’ll go back through the pages and highlight any diamonds in the rough to explore further in the next stage.
06. Final or feedback
Once I receive your consolidated feedback after my presentation , if needed, I’ll refine the design further. This will be wrapped up in another presentation if the changes are significant. Once approved, I’ll share the final invoice and after that’s paid, I’ll whiz over all of your shiny new assets ready to take the world by storm!
Brand Designer of the year Award 2023
