Idara
Idara is on a mission to democratize access to regulatory knowledge and relationships across Africa. The brand believes that innovation and progress require a regulatory process that enables new business entrants rather than being the thing that deters them.
The brand envisions a future where innovation is unbridled by regulatory uncertainty. A future where Africa is known for its opportunity and talent rather than ignored because of its risks.
Project Type
Identity Design
Client
Ryvision
Year
2023
The Logo
This logo concept ingeniously unites the themes of unity and navigation through a minimalist design. Negative space subtly carves out a compass highlighting our brand's dedication to guiding businesses.
This fusion embodies our mission of uniting information, trust, and accessibility in the regulatory landscape, while evoking a sense of direction and reliability.
Brand Goal
One key goal for this brand exercise was that as we launch to the market, customers should feel that we provide reliable and accessible regulatory information. They should be able to come to us for any regulatory questions and know that the information/data they share with us is secure.
Colours and Typography
Our primary colours are key identifiers of our brand's identity. Midnight Blue exudes reliability and trust, while Cobalt Blue adds approachability and professionalism. Mint Green injects a vibrant touch of growth and innovation.
Together, these colours form a harmonious palette that reflects our commitment to guiding businesses with unwavering trust and a welcoming spirit.
Application
The true test of a brand's strength lies in its real-world applications. The practical representations designed to show how our brand can seamlessly integrate into various materials and platforms, maintaining a consistent presence while adhering to our core attributes.
Results
After the project, some of the learnings from this process were invaluable; this is, including new knowledge of colours and their play on the mind based on cultural associations in most African countries. I most importantly await the launch of the brand to see the outcome of this innovation within the African continent.