Rayna UI

Rayna UI is a digital product; the only component library designed to address the need for faster and more unique design solutions. Rayna UI stands out by incorporating dynamic and fully customizable design styles to ensure a truly distinctive user experience.

As proud creators from Africa, the brand aims to empower designers to spend more time on solving problems and less on basic design elements, without seeking to replace their creative input. The library can easily adapt to your unique style, ensuring that your design work remains distinct and unnoticed as a component library. Rayna UI is designed to be user-friendly and flexible, allowing you to customize it to meet your specific requirements.

Project Type

Brand Strategy, Identity Design

Client

Ryvision

Year

2023

The Logo

This option emphasizes Rayna's regal essence. The carefully designed queen of clubs symbolizes her dynamic personality. The strategic use of lines and small texts signifies her energy and approachability.
Representing the brand with the queen of clubs is fitting because she embodies creativity, intelligence, revolution, and innovation— qualities that perfectly align with Rayna's character.

Brand Goal

To position Rayna UI as the ultimate design assistant and component library that empowers designers to create unique and impactful digital products; emphasizing its versatility, user-friendliness, and ability to support designers of all levels, from startups to experienced professionals.

Colours and Typography

To complement the wordmark, "Make Music Lagos" has a series of visual elements that are used in promotional materials. These include illustrations of musical instruments, microphones, and notes, reflecting the festival's focus on music. These elements are designed to be fun and playful, and can be used in various combinations to create a cohesive visual language for the brand.

Application

The identity system is used across a variety of mediums, including posters, flyers, banners, social media, and the product website. The wordmark and visual elements are used consistently throughout these materials, ensuring a strong and consistent brand presence.

Results

At the completion of the project, the intended audience accepted the brand. In only a week, there had been 300+ people joining the waitlist and In less than 3 months, the library had enjoyed over 5,000 downloads on Figma.

Reactions were over the roof and the the brand got these milestones 1 week away from launch. So many customers applauded the brand and design system.

Conclusion

Reactions were over the roof and the the brand got these milestones 1 week away from launch. So many customers applauded the brand and design system.

Credits

Brand Strategy and Design - Bolutife Awakan

UI & Motion design - Rayna Team

Testimonial

"I consider myself incredibly lucky to have partnered with Bolutife as our brand designer. She's not your typical designer; she's a Brand magician! Bolu's creativity knows no bounds. She doesn't just create designs; she crafts experiences that leave a lasting impression. Rayna UI is a living example.

Bolu's ability to delve deep into our brand's essence and translate it into eye-catching visuals is truly remarkable. Her attention to detail is impeccable, and her designs are nothing short of art. But what sets her apart is her knack for innovative ideas. Whenever we faced a creative challenge, Bolu didn't just find a solution; she exceeded our wildest expectations. Her enthusiasm and positive attitude are infectious, making every collaboration a fun adventure. She's not just a designer; she's a partner who cares deeply about our brand's success.

Dear Bolutife, thank you for sprinkling your creative magic on our brand. You've transformed it in ways we couldn't have imagined. We're excited to see where your boundless creativity takes you next!"

John Ogaga

Co-founder, Rayna UI