Idara

Idara is on a mission to democratize access to regulatory knowledge and relationships across Africa. The brand believes that innovation and progress require a regulatory process that enables new business entrants rather than being the thing that deters them.

The brand envisions a future where innovation is unbridled by regulatory uncertainty. A future where Africa is known for its opportunity and talent rather than ignored because of its risks.

Project Type

Identity Design

Client

Ryvision

Year

2023

The Logo

This logo concept ingeniously unites the themes of unity and navigation through a minimalist design. Negative space subtly carves out a compass highlighting our brand's dedication to guiding businesses.

This fusion embodies our mission of uniting information, trust, and accessibility in the regulatory landscape, while evoking a sense of direction and reliability.

Brand Goal

One key goal for this brand exercise was that as we launch to the market, customers should feel that we provide reliable and accessible regulatory information. They should be able to come to us for any regulatory questions and know that the information/data they share with us is secure.

Colours and Typography

Our primary colours are key identifiers of our brand's identity. Midnight Blue exudes reliability and trust, while Cobalt Blue adds approachability and professionalism. Mint Green injects a vibrant touch of growth and innovation.

Together, these colours form a harmonious palette that reflects our commitment to guiding businesses with unwavering trust and a welcoming spirit.

Application

The true test of a brand's strength lies in its real-world applications. The practical representations designed to show how our brand can seamlessly integrate into various materials and platforms, maintaining a consistent presence while adhering to our core attributes.

Results

After the project, some of the learnings from this process were invaluable; this is, including new knowledge of colours and their play on the mind based on cultural associations in most African countries. I most importantly await the launch of the brand to see the outcome of this innovation within the African continent.

Testimonial

"Bolu's ability to delve deep into our brand's essence and translate it into eye-catching visuals is truly remarkable. Her attention to detail is impeccable, and her designs are nothing short of art. But what sets her apart is her knack for innovative ideas. Whenever we faced a creative challenge, Bolu didn't just find a solution; she exceeded our wildest expectations. Her enthusiasm and positive attitude are infectious, making every collaboration a fun adventure. She's not just a designer; she's a partner who cares deeply about our brand's success.

Dear Bolutife, thank you for sprinkling your creative magic on our brand. You've transformed it in ways we couldn't have imagined. We're excited to see where your boundless creativity takes you next!"

John Ogaga

Co-founder, Ryvision